roy spence, Jr.
Co-founder and chairman of GSD&m


Roy Spence is co-founder and chairman of GSD&M, a leading marketing communications and advertising company. Spence is also now co-founder and CEO of The Purpose Institute, a consulting firm that helps people and organizations discover and live their purpose. Along with Haley Rushing, he co-authored The Wall Street Journal best-selling book, It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose. And, most recently he authored The 10 Essential Hugs of Life, a collection of heartwarming reminders about the need for gratitude, love and goodness.

Under Spence’s leadership, his agency has helped grow some of the world’s most successful brands like “Don’t Mess with Texas,” Southwest Airlines, Wal-Mart, DreamWorks, the PGA TOUR, BMW, the U.S. Air Force, L.L.Bean and the Clinton Foundation. He has been a trusted advisor to legendary leaders including Sam Walton and Southwest Airlines founder, Herb Kelleher. His counsel has also been sought by U.S. Presidents and leaders in the State Department.

Spence has received a lifetime achievement award from the Austin Advertising Federation and was named Adman of the Century by Texas Monthly magazine. He was inducted into the McCombs School of Business Hall of Fame in 2012.

Spence is also a Gallup Senior Adviser working with their teams on global strategy and on the mission and purpose of the most important companies and institutions in the world. He is Gallup’s expert on Purpose. In addition, he is a marketing and communications advisor of the National Advisory Council for the Trust for the National Mall.

Spence’s passion is entrepreneurship. He deeply believes that entrepreneurship is the miracle of America. His mantra is “Don’t Do Mild” in work or life; follow your dreams, follow your passion, and follow your purpose.

Spence is a member of the board of directors of the Lyndon Baines Johnson Foundation and the recently formed Markle Initiative for America’s Economic Future in a Networked World initiative. He is a Distinguished Alumnus of the University of Texas at Austin. He and his wife Mary have three children, Courtney, Ashley and Shay.

Congressmen Scott Peters (D-CA)


Congressman Scott Peters serves California’s 52nd Congressional District, which includes the cities of Coronado, Poway and most of northern San Diego. First elected in 2012, Scott has worked across the aisle to fix a broken Congress and stand up for San Diego’s military and veterans community. Scott Peters currently serves on the House Energy and Commerce Committee, where he advocates for investment in basic scientific research, supports the military’s goals to enhance their energy security, and fights for commonsense healthcare reforms that work for families and small business owners.

Scott Peters is a civic leader who has made improving the quality of life in San Diego his life’s work. After a 15-year career as an environmental lawyer, Scott was elected to the San Diego City Council, where he later became the City’s first City Council President. On the Council, Scott helped lead the $2 billion redevelopment of downtown San Diego, the cleanup of the city’s beaches and bays, and the completion of a number of major infrastructure projects. He also pursued greater accountability and efficiency in government through the creation of a new Council/Mayor form of government with an independent budget review function.

During his time in Congress, Scott has passed legislation to give the military the advanced technology it needs to fight terrorism and level the playing field for small businesses competing for government contracts, and has succeeded in getting the federal government to make changes to the homelessness funding formula that disadvantages San Diego. Ranked the 4th most independent Democrat in Congress by the National Journal, Scott Peters understands that business problems have bipartisan solutions, and is never afraid to work across party lines to build consensus and get things done.

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